Our history.

The Insam Ewald wood carving workshop, founded by Moroder Margherita and Ewald Insam, is a place where not only art is created, but a living heritage that tells a story with every carved shape. The roots of this creative craft activity date back to the 16th century, when the Moroder and Insam families, together with other companions, with dedication and passion laid the foundations for an incomparable tradition of wood carving in Val Gardena. Vinzenz Moroder, the watchmaking great grandfather of the family, sculpted an impressive nativity scene in 1927 and managed to win second prize at the Milan art exhibition “Pro Famiglia Milano nativity scene competition”. At the Furdenenhof, the youth home of the world-famous director Luis Trenker and the place where the company was founded in 1979, carving and altars were already being worked on in the early 18th century. The academic sculptor Ferdinand Demetz-Furdenan, grandfather of Luis Trenker, is considered one of the most important wood sculptors in the history of Val Gardena because in 1873 he founded the technical school in St.Urlich. The foundation of the carving school in Ortisei is considered one of the most important milestones in the success story of carving in Val Gardena. This carving tradition of both families is continued today by sons Simon and Lukas Insam, who are not only heirs to the craft, but also bearers of a passion that pulses deep in their veins. In the Insam Ewald wood carving workshop, tradition and innovation come together in a fascinating way. Woodworking is not just a craft, but an emotional journey through family history, driven by an insatiable spirit